Ever dream of a position where you get to flex your creative side, drive marketing innovation, and see the results of your efforts in real-time? What if you could explore and develop those critical marketing skills you’ve been itching to utilize in the real world? We’ll even throw a little rocket science on the side just to spice things up. If this sounds like your ideal work environment, look no further than SoftInWay!
SoftInWay is a fast-growing R&D engineering/software company. Our Sales & Marketing team is looking for a highly motivated and organized digital marketing intern in the Burlington, MA area. You will gain valuable hands-on experience as you work closely with the marketing team on content development, data research and organization, campaign management, CRM database maintenance, SEO, and SEM strategies. This position is crucial to ensure the smooth operation of the department’s ability to reach short-term and long-term company goals.
Responsibilities
- Support the marketing manager in organizing and reviewing various projects.
- Review and edit published materials, presentations, scientific papers, and website content.
- Support the development and execution of sales/marketing initiatives and campaigns.
- Identify, analyze and compile information about prospective customers
- Maintain, refresh, and ensure accurate and up-to-date information in the company CRM database (Salesforce)
- Learn Pardot automation and assist with lead campaigns
- Design, develop, and update marketing materials such as brochures, business cards, case studies, etc.
Requirements and skills
- Currently enrolled or a recent graduate in Marketing, Business, or relevant field.
- Demonstrable ability to multi-task and adhere to deadlines.
- Excellent written and verbal communication skills.
- Proven ability to work under pressure
- Good knowledge of market research techniques and databases.
- Excellent knowledge of MS Office, marketing computer software, and online applications ( Online analytics, Google Adwords, etc.)
- Knowledge of CRM, mailing, and database tools such as Salesforce and Pardot is a plus
- Knowledge of design tools such as Photoshop, InDesign, and Adobe Illustrator is a plus.
Compensation:
- This will be a 6 month, full-time paid internship. Upon successful completion of the program, the intern will be offered a permanent position.
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